I seek out opportunities where I can really make an impact. I am an entrepreneur and like to be in an environment where there is a team mentality and we are ready to break rules, take risks and make forward leaps. Having been a designer for so many years, I value collaboration. I know I have found better solutions to problems because of the input I recieved in collaborative environments.
As a designer for almost 20 years, with a background in fashion and architecture, my approach to design has always been user centered. My focus for the last 8 years has been working on products that support small businesses.
Past Company Categories: Small Business Productivity, Local Mobile Advertising, Freelance Photographer Matching Service, Freelance Design Marketplace
Fashion For Globe is a two sided market place for brands to discover freelance fashion designers that have work ready to sell.
The website's messaging was focused on the supply side of the marketplace. This was acceptable for the first 3 months after launch since we were rapidly growing the user base. Once a sales team was brought on to grow the demand side, the website had to change to a more buyer friendly site.
WEBSITE REDESIGN
CHALLENGE
My contribution to this project was the design and execution of a fully functioning website on a hosted platform.
ORIGINAL SITE
Home Page
"What We Do"
"Getting Started"
APPROACH
I gathered information from the sales team and talent acquisition team to determine what were the perceptions their users had.
This included the following:
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Notes from verbal feedback during sales meetings
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My own observations when attending sales meetings
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Email exchanges from designers
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Interviews with designers
• Brands saw this as another portfolio website for student designers - not a professional marketplace for qquality design work.
• Designers didn't trust that the company was actively seeking paying customers and were reluctant to tttpost their best work.
• Our internal sales team didn't feel confident to refer fashion brand executives to the site because it tttdidn't have the polish of a global fashion brand itself.
INSIGHTS
NEW DESIGN
